Olympic Motivation

https://www.youtube.com/watch?v=ywfIREWf6Bw

This PowerAde commercial demonstrates many of the topics discussed in chapter four of our textbook, titled Motivation and Global Values. As stated in the text, "motivation is the process that leads people to behave as they do. This occurs when a need is aroused that the consumer wishes to satisfy. This need creates a state of tension that drives the consumer to attempt to reduce or eliminate it" (Solomon 2012).

One type of motivation is utilitarian: a desire to achieve some functional or practical benefit. The other type is hedonic: an experiential need, involving emotional responses or fantasies. Watching Bode Miller's interview after his tie for third place in the Super G, we learn that Miller's rode to the 2014 Olympics was both for his own personal need to ski well, but also to make his late younger brother proud. The following clip highlights some of Bode's goals for this year's Olympics.

https://www.youtube.com/watch?v=Vq6fcDcYWxs

 

This article is about how we, as future marketers can motivate our customers to become loyal to our brands. http://www.fastcompany.com/3026280/how-to-really-transform-loyal-customers-into-brand-advocates?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29

Women Who Eat Burgers and Men Who Make Copies? Madness!

A few weeks ago we had a discussion in class about the responsibility that marketers have to promote healthy gender roles. Throughout the discussion, our class decided that marketers are trying to appeal to consumers who are seeing themselves how other people see them, known as metaperception. By reinforcing gender stereotypes advertisers are enabling consumers to think that these stereotypes are true. The following are examples of such advertisements: Burger King's "I am Man" commercial followed by Xerox's commercial about the subordinate office assistant. In class we also discussed how women can more easily align with men's actions than men can with women's actions. This is due to the fact that women's role in society is still being established. Thank goodness we've made moves from this day and age, ladies.