Above is a link to an interesting article I found today about consumption trends in phone usage. Not surprisingly, mobile usage has shot way up. "Mobile is no longer a communications utility, but a media distribution hub" (Business Insider, 2013). There are four content consumption categories in this article that outline what we are doing and why we are spending so much time on the phone, and not just for chatting. You can see in the graph below that mobile is the only category with a positive trend, year after year.
1. The rise of gaming: Gaming is the largest category in the app store on mobile devices. This category also is responsible for 70% of Apple's top-grossing apps.
2. Mobile- social synergies: Social networking on mobile is the second largest time suck. Be it Facebook, Pinterest, Instagram, Google+, or Twitter, we are all doing it. Myself included...
3. The piggyback rule: Developers are smart, so they develop apps and programs that can be integrated with phone usage, hello Instagram!
4. Portal Erosion: "No one has succeeded aggregating services via a single app or mobile website. The desktop portal is fading with the advent of mobile" (Business Insider, 2013).
Guess this means I have a certain level of job security working for a major mobile phone carrier. It still surprises me that when we ask customers what they want to use their phones for a lot of them say, "I just want to make and receive calls. Nothing fancy." C'mon! No you don't!
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